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Overcoming buyer's remorse healthily

 Buyer's remorse can leave you feeling anxious, stressed, and downright unhappy [Courtesy, Freepik]

We have all been there, that sinking feeling after a shopping spree when you realise you should not have made those unnecessary purchases. In Kenya, chances are you bought something at night at an unbelievable price only to get home and your jaw drops. This phenomenon is commonly known as buyer’s remorse and it is an experience that can leave you feeling anxious, stressed, and downright unhappy.

Signs of buyer’s remorse

Immediate regret

You feel regret almost immediately after making a purchase, questioning whether you need or want the item. You contemplate returning the item but you cannot.

Anxiety and stress

You experience heightened anxiety, stress, or guilt over your purchase decision, which can even disrupt your daily life. You can’t stop blaming yourself for using food money to buy those shoes you know very well you don’t need and now you probably have to do with tea and bread until further notice.

Financial concerns

Realization dawns that you have overspent, leaving you worried about your financial well-being.


You find yourself trying to justify the purchase with excuses, even when deep down, you know it was impulsive.


You hide the purchase from others, avoiding sharing it with friends or family because you are embarrassed or ashamed.

Overcoming buyer’s remorse

Pause and reflect

Give yourself time to think about the purchase. Step away momentarily, take a deep breath, and consider whether you genuinely need or want the item.

Return or exchange

If possible, return or exchange the item. Many stores have lenient return policies, so take advantage of them to ease your remorse.

Keep the receipt

Always keep your receipts until you are sure about your purchase. Having this option can provide peace of mind.

Budget and prioritise

Reevaluate your budget and financial priorities. Ensure that future purchases align with your financial goals and account for every purchase.

Set shopping rules

This may sound futile but establishing rules for your shopping habits such as waiting 24 hours before making a non-essential purchase can save you a lot of headache. This allows time for consideration and better judgment.

Practice mindfulness

Be mindful of your shopping choices. Ask yourself if the item aligns with your finances and needs before buying it. If it does not, drop it.

Healthy shopping habits

Make a list

Create a shopping list before heading to the store or browsing online. Stick to it to minimise impulsive purchases.

Set a budget

Determine how much you’re willing to spend before shopping and adhere to it. This prevents overspending and financial stress.

Quality over quantity

Prioritise quality over quantity. Invest in items that will last longer and truly add value to your life.

 Research and compare

Before making a purchase, research products read reviews, and compare prices. Informed decisions lead to fewer regrets.

Needs versus wants

Distinguish between needs and wants. Address needs first, and then consider your wants if your budget allows.

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