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The Standard e-Paper
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The Standard Group Plc is a
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print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A new generation of African artistes is leading the charge in global tunes. Infusing traditional sounds with contemporary beats, Africa is delivering new sounds that people are excited to hear, not just in Africa but in the rest of the world, breaking barriers and collaborating with international superstars. This has sparked a worldwide love affair with African music.
The much-awaited Spotify Wrapped data for 2023 reveals the undeniable growing influence of African artistes across the globe, with African music witnessing a 26 per cent year-on-year increase in plays outside the continent.
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