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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
If you are a business owner or aspire to be one, do not think of targeting Generation Z using that big billboard near the college they attend or the joint where they often hang out.
You will only be satisfying your big ego with such a move.
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