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An uproar has greeted the move to merge four tourism agencies into one single behemoth agency called Promotion Kenya. The directive is contained in a letter by Tourism Cabinet Secretary Najib Balala proposing the consolidation of the agencies involved in the promotion of Kenya into a merged entity called Promotion Kenya.
In a wide-sweeping reform, the new entity will be under the Ministry of Trade, Industrialisation, and Enterprise Development away from the traditional tourism docket.
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