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Fortified food now mandatory

By Gardy Chacha

A visit to local food stores conspicuously discloses why ‘fortification’ is the new jibe for sales personnel looking to earn favour with Kenyan buyers. As the mark of authenticity, you will find products such as ‘XYZ: Fortified maize meal; XYZ Sugar with vitamin A; fortified salt or fortified vegetable oils.

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