Football: Gaming firm rolls out kitting initiative

Kenya’s leading betting firm Odibets has re-launched its initiative “Odimtaani” that had earlier this year seen several teams participating in the county leagues get kitted with football jerseys.

Towards the end of 2019, Odibets signed a multi-million sponsorship deal with Football Kenya Federation (FKF) to help develop grassroots football.

According to Odibet’s country marketing manager Aggrey Sayi, Odimtaani initiative intends to hand over more than 35,000 kits, as it seeks to promote local talent across the country.

Addressing the press, Sayi said the plan is to benefit the entire community by empowering local teams to enable them perform better on the pitch.

“Clubs at the grassroots have been struggling to get proper equipment. This is a timely boost and I am confident that it will go a long way in actualising the dreams of young talented players in the country,” said Aggrey Sayi.

The Odimtaani team had earlier this week touched base in Busia and Kakamega counties.

This is after they toured Migori, Siaya, and Homabay counties last week.

County League clubs around the country will also be entitled to at least six balls and kits and other in-kind provisions from Odibets.

The kit sponsorship is among the biggest initiatives in Kenya. [Standard Sports]