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Italy: New media company to handle Serie A broadcasting rights

Football - Serie A - Juventus v Sampdoria - Allianz Stadium, Turin, Italy - July 26, 2020. Juventus' Cristiano Ronaldo celebrates scoring their first goal with teammates. [REUTERS/Massimo Pinca]

Italy's Serie A football clubs have agreed to set up a new media company to handle the broadcast rights for top-flight Italian football and are deciding between two rival private equity bids seeking a stake in the business, club officials said.

Serie A hopes the new company will improve governance and boost revenue, especially abroad, where in recent years Italian soccer has struggled to match the drawing power of rival European leagues.

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