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Making research fun

Youthful Maggie Ireri, 37, is the managing director of Ipsos Synovate. She has injected freshness and vibrancy into the world of research in Kenya. She spoke to NJOKI CHEGE

She barely looks 37 years, with her youthful looks and easygoing nature, but Maggie Ireri, the freshest face of opinion polls in Kenya, is not new to the world of research.

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