Nine easy ways to hack any networking event

The thought of entering a room full professionals while holding a drink, handling business cards and greeting them can be daunting. Yet, networking is a crucial part of building a career or growing a business.

It can feel like a version of speed dating, and just like it, you have very few minutes to make a good impression.

To make sure you don’t waste the chance to get the most out of networking events, here are nine ways to make yourself unforgettable.

1. Network with a purpose

Know why you’re attending a networking event – are you there looking for new customers, investors, an introduction, to meet your competitors or to get inspiration?

Time is limited in networking events, so you don’t have the luxury of not having a clear picture of what you want out of it. Be realistic about your goals and use your time wisely to speak to those who’ll help you with your agenda.

2. Give people a reason to remember you

You want to make yourself unforgettable to stand out at a networking event. Try and figure out the kind of people most likely to attend the event you’ll be at, and come up with talking points that would interest them.

 Arrive looking your best, shake off any shyness and perfect your introduction. Let people know what you’re good at, and speak passionately about what you do.

3. Skip the small talk

The first 10 minutes of a networking event can be awkward and uncomfortable. It takes a bit of getting used to for people to start mingling with each other. You can avoid small talk during this time by avoiding question-and-answer-type discussions and invest in having real conversations.

For example, if someone asks you where you studied, do not just give the name of the school you went to, but add a bit of trivia about it. The secret here is to rehearse ice breakers that would ease other people into a proper conversation.

4. Be a business card master

Think of your business card as a Sh1,000 note – you’d not give such cash to just anyone you meet at an event. Let your card work for you after the event by ensuring that you make genuine connections with people aligned to your goals. So, hand it out carefully.

Another business card rule is to have them ready and within reach. Avoid having to dig through your wallet or purse by investing in a card holder. Carry enough cards to last you through the entire event to prevent awkwardly scribbling your contact details on a piece of paper that could easily get misplaced.

5. Prep yourself

Come prepared to make an impression to a group of people. Start by knowing which people are attending the event, who you want to network with and who is hosting the event.

 Make a note of a few people who you want to speak to and a list of conversation starters. Be sure you’re ready for them by arriving early.

6. Be present

Listen keenly to what people are saying. Your conversations do not need to be strictly about business. You can begin a topic that is acceptable and that anyone present can enjoy and participate in. Don’t bring up inside stories or jokes when standing among a group of people.

You risk alienating them, and some people may not take too kindly to this. Also, your phone should also be on silent and in your pocket throughout the event.

7. Be easy to talk to

Don’t dominate the conversation with tales about yourself; give people a chance to talk. Ask follow-up questions to show your interest in what they have to say, and don’t drift when they’re responding. Avoid conversation killers like gossip and bringing up personal issues.

8. Follow up

If you happened to make a connection with someone from the event and you promised to reach out, then make sure you do. Connect with people through sites such as LinkedIn or send a personalised text or email, saying it was nice to meet them or mentioning something that was part of the conversation.

Remember, the real agenda or networking events is not just to meet people, but to keep in touch with them after the event, and have this relationship work to your mutual advantage.

9. Beware of body language

It starts with how you dress, how you walk into the venue and how you greet people. Wear comfortable shoes as you are likely to be on your feet for quite some time. Smile generously and extend your hand to greet people you meet.

Don’t cower in the corner with your arms folded as it indicates you’re not interested in speaking to anyone. You can ease into a conversation by approaching a small group or an individual, introducing yourself and launching into one of your prepared conversation starters.

And remember, don’t get drunk.