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Popular online shopping sites in Kenya

Life Hacks
 An image of a woman shopping online. (Courtesy)

In recent times, the world of shopping has undergone a significant transformation, with a growing number of people in Kenya and around the globe shifting their preferences towards online shopping. The convenience, accessibility, and diverse range of products available through e-commerce platforms have made them a preferred choice for consumers. If you're in Kenya and looking to make your shopping experience hassle-free, here's a closer look at some of the popular online shopping destinations in the country.


Jumia, operating through www.jumia.co.ke, is currently one of the largest and most well-known online shopping platforms in Kenya. The platform has earned an impressive app rating of 4.4/5.0. Users often praise Jumia for its reliability, particularly when it comes to secure payment processing and the swift delivery of goods. Jumia's product range is extensive, encompassing everything from cutting-edge electronics to everyday groceries. If you're considering purchasing electronics, it's advisable to check the seller's rating and the number of products sold to gauge their credibility.


Kilimall, available at www.kilimall.co.ke, is a strong competitor in the online shopping arena, boasting a robust app rating of 4.6/5.0. Kilimall offers a diverse catalog of products and is known as the primary supplier of Cubot mobile phones in Kenya.


Formerly known as OLX, Jiji has evolved into a major player in the online shopping space. You can find Jiji at www.jiji.co.ke, with an app rating of 4.6/5.0. Jiji's product offerings are extensive and cover foodstuffs, electronics, motor vehicles, and more. Notably, this platform facilitates the buying and selling of second-hand items, promoting sustainability and affordability in online shopping.


Pigiame, much like Jiji, caters to both new and second-hand items, with a primary focus on electronics and vehicles. You can access Pigiame through https://www.pigiame.co.ke/. Over time, it has established itself as a reliable platform for these product categories.

Other Players

In addition to the platforms mentioned above, Kenya's online shopping landscape is home to several other noteworthy players. For those seeking household items, Shopit (www.shopit.co.ke) is a go-to platform. Masoko (www.masoko.co.ke), owned by the mobile operator Safaricom, primarily specializes in mobile phones. Ovostore Kenya (ovostore.co.ke) focuses on electronic products, including mobile phones and home appliances. Collectively, these platforms offer a wide array of products to cater to diverse consumer needs.

Beyond these well-established platforms, innovative methods have emerged for people to buy and sell goods. WhatsApp groups dedicated exclusively to business transactions have gained traction. These groups provide a convenient space for members to engage in product sales, fostering a thriving online marketplace.

While the convenience of online shopping is undeniable, consumers are strongly advised to exercise caution and conduct thorough research on sellers before making any purchase. In the digital age, online shopping has opened up a world of possibilities, but being an informed and vigilant shopper remains the key to a safe and satisfying shopping experience.

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