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The Standard Group Plc is a
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Interest in learning Korean has spiked since the launch of hit Netflix (NFLX.O) show "Squid Game", tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.
Language learning app Duolingo Inc (DUOL.O) said the nine-part thriller, in which cash-strapped contestants play deadly childhood games in a bid to win 45.6 billion won ($38.19 million), had spurred both beginners and existing students hoping to improve their skills.
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