New names taking over the Kenyan showbiz

Suraj Mandavia of Gondwana Kenya.

The narrative in music, sports and entertainment today is that five years is a long time. In a technologically forward, innovation-friendly, and trend-hugging era in the current arts and entertainment world, event organisers and promoters in Kenya are conscious of this and acknowledge that if they fail to cater for these demands, they may well have to drift into other careers or produce for a niche crowd.

Countries like Ghana have the industry by the crux, with international festivals such as Afro Nation. South Africa has always been a green travel destination, tempting the biggest names in entertainment, and Nigeria’s 2019 was unparalleled. Egypt has become the new Mecca of African entertainment. So what is Kenya’s Achilles heel?