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Phiona Okumu: From DJ to international music executive

Phiona Okumu, Sportify's head of music in Sub-Sahara Africa.

The conversation I am having with Phiona Okumu feels like one I would have at a party, and Phiona is the life of it. When I later point out that it feels like she’s always the life of the party, she modestly protests. “You caught me on a good day! I had had lunch,” she says, laughing.

It is not just the fun conversation that leads me to this conclusion, it’s her life and journey to where she is today as the Spotify Head of Music for sub-Saharan Africa.

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