Why Kenyan creatives are in a rigorous race to garner YouTube subscribers

The craze is catching on [Photo: Shutterstock]

If you are young or young at heart, your WhatsApp page must be filled with video links as friends ask you to subscribe to their YouTube channels. Easy more, you are on Instagram watching a video post and after a few seconds of watch, you are prompted to subscribe to the person’s channel to view the rest of the video. This is the new social media crazy in town. It’s not just a craze though. YouTube is the new cash cow for the youth willing to invest in video content.

At the same time, you have gone online and started to watch a music video or say a comedy skit. A minute on, a banner advert pops and you are prompted to keep watching it or skip. In fact, the advert is so relevant to you as this has been prompted through YouTube’s wizardly way of getting Google to know your web-surfing and viewing habits. This means money, money to the owner of that content.