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#ChallengeAccepted: Why women are sharing black and white photos

On Instagram alone, over 6 million photos have been uploaded with the hashtag.

If you’ve been on social media for the past couple of days, you might have come across the trend of Kenyan women sharing black and white photos. The hashtag has left many men baffled as they seek to uncover the significance of the images. Some women are also not too sure about the photos assuming that it's just part of an internet challenge.  While the general theme is related to women empowerment, the original meaning has not been very obvious.

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