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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The advertising of spirits has been quite aggressive, drawing in a new generation of young consumers who pride themselves as single-malt whisky aficionados. Look, whisky used to be a drink for accomplished middle-aged men. Expensive imported liquor was partaken with some ceremony and it was a social mark of arrival.
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