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The rise of one-person startups and its impact on budding hustlers

Brenda Mureithi in her home office in Buruburu. [Juliet Omelo, Standard]

It‘s a weekday morning in Nairobi’s Buruburu estate, 27-year-old Brenda Mureithi is already on her second Zoom call of the day.

Her ‘office’ is a corner of her living room, a small wooden desk holding a laptop, a ring light, and a cup of instant coffee that’s gone cold twice.

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