×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

Near or far away from competition? This is where to set up new business

Customers will always prefer places where they can have alternatives and can make choices at will. [Getty Images]

In my first year of university, the entrepreneurship lecturer asked: "What is the better area to locate your milk business, at the corner where other milk shops already exist or where there's none?"

We thought about it a great deal, discussing and reaching a verdict, then asking one of us to represent us in this 'exam'.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in