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Improving radical creativity for business

Creativity in marketing is an edge that every entrepreneur can use to grow a business and stand out. [iStockphoto]

To stand out, your business category must be different from the competition. You must be visible. You must be seen, and marketing is one tool to get there.

Creativity in marketing is an edge that every entrepreneur can use to grow a business and stand out. In his book slingshot, Gabor George Burt talks about ways of harnessing creativity that is bound to change your profit margins.

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