Employees taking part in marketing to shape social media trends in 2023

One way of building loyalty, the report notes, is including employees in social selling. [iStockphoto]

The involvement of employees as brand ambassadors for businesses is one of the key trends expected to shape social media marketing in 2023, a new report says.

The report, State of Social Media 2023, by Meltwaters, a Norwegian-founded market intelligence company, notes that marketers should expect more evolution in the social media landscape as the platform takes on new roles and creates new trends as well.