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Investor confidence in Kenya auto market is growing, says PS

Trade PS Regina Ombam speaking during high level UAE - Kenya Trade & Investment Forum. [Wilberforce Okwiri, Standard]

Kenya's automotive market is continuing to draw interest from global vehicle manufacturers, with the latest entrants - Jeep and Citroen - signalling growing confidence in the country as a regional mobility hub.

The two brands were officially launched in Nairobi last week under Urysia Limited, in a move that underscores the accelerating competition among dealers to capture a shifting consumer base.

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