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The Standard Group Plc is a
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The luxury sports car, Lamborghini, is among the expensive and perhaps the classical of its kind that was invented by a prisoner of war. When Enzo Ferrari, the maker of Ferrari cars, told Ferruccio Lamborghini that he was a mere farmer, for the latter was born of peasants who grew grapes and sold wine in the Italian countryside of Renazzo, little did he anticipate he would be competing with this ex-prisoner who would turn a tractor business into a sports car empire. What business lessons can we learn from Lamborghini story?
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