The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The East Africa Tour Guides and Drivers Association officials during the launch of their magazine in Nairobi, on May 13, 2025. [Jayne Rose Gacheri, Standard]
For decades, they have shaped journeys, translated cultures, and turned ordinary travels into unforgettable experiences.
Today, tour guides across East Africa are stepping into the spotlight, demanding recognition for their irreplaceable role in the tourism economy.
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