Why Africa loses out on MICE business to rest of the world

The trading floor at the Meetings Africa in Johannesburg on February 25. [Courtesy]

Poor infrastructure development, fragmented marketing strategies, and discordant visa regimes continue to hamper the full development of the Meetings, Incentives, Conferences, and Exhibitions (MICE) market in Africa.

Lack of statistical data and an unstable political climate also make it difficult to sustain the market due to shifting policies by successive governments.