Mentorship is critical in today's changing media landscape

Kakamega journalists during World Press Freedom Day on May 3, 2024. [File, Standard]

The media landscape has undergone a seismic shift, driven by digital disruption and evolving consumer behaviours. In this context, it is critical that upcoming players in the media industry are properly guided to fit in the trade. Mentorship becomes even more crucial for navigating the complexities of the modern media world.

Mentorship is a profound human connection that has been around for centuries. Beyond just teaching skills, it involves sharing knowledge, providing encouragement and guiding someone on their journey. At its essence, it is a relationship founded on trust, where both the mentor and the mentee are dedicated to mutual growth.