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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
No doubt, social media is here to stay. It is cheap, accessible and ubiquitous. It is also fast, many times, breaking news even as it unfolds. But it also has many downsides. It has spawned what is now known as the post-truth discourse. This discourse involves misinformation, disinformation, alternative facts, conspiracy theories and the general distrust of expert knowledge and official sources of information.
Purveyors of the post-truth discourse bank on emotional appeal rather than facts to influence public opinion. They use social media to whip up unfavourable sentiment especially against public figures or policy. Take for instance, President William Ruto's recently concluded State visit. Details selectively "revealed" by social media are causing hissy-fits in a large section of Kenyans.
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