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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
To stand out, your business category must be different from the competition. You must be visible. You must be seen, and marketing is one tool to get there.
Creativity in marketing is an edge that every entrepreneur can use to grow a business and stand out. In his book slingshot, Gabor George Burt talks about ways of harnessing creativity that is bound to change your profit margins.
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