The bell tolls for media, but don't you write us off just yet

Media and journalists must move away from the gazement and bewilderment of events and the elites. [iStockphoto]

"Another one bites the dust," a blogger tweeted after two more media houses announced plans to lay off their staff last week. Two others, including the Standard Group, have issued redundancy notices.

For media, the last couple of years haven't been easy; the last two, the worst of all. Up until the Covid-19 pandemic, media seemed to be navigating the terrain brought about by a hostile administration, technological disruption and the changing patterns and preferences of news consumption.