How to cash in on Gen Z

Gen Zs are proving to be a very different bloc of investors and financial institutions must gear up to embrace alternative investments. [iStockPhoto]

Recently, we talked about the coming of age of Gen Zs who are now entering the workplace. We looked into who they are, what to expect from and about them and what they bring to the table.

To recap, we found out that these new cohorts of employees - born starting the late 1990s - are tech savvy, prefer job fulfilment over job description, thrive where the company culture is inclusive and engaging, and are looking for both personal and professional fulfilment and hate monotony.