×
The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Politicians are spending millions of shillings on Facebook direct marketing campaigns, with users in Nairobi, Rift Valley and Central being the top targeted areas.
The social media tool is helping politicians catch the attention of voters as the country gears for the August 9 General Election that will see 16,100 aspirants contest different seats. Data from social networking giant Meta, which owns the Facebook platform, shows that political digital adverts targeting Nairobi region between March 11, 2021, and July 15, 2022, cost Sh3.31 million.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
Prefer the Standard on Google
join