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Political goodwill is needed to rescue our tourism sector

Tourists taste local drink 'Madafu' on arrival at Moi International Airport. [Omondi Onyango,Standard]

Tourism is a powerful vehicle for economic growth and job creation.

The World Travel and Tourism Council (WTTC) estimates that tourism is, directly and indirectly, responsible for one in ten jobs (330 million) and 10.3 per cent of the world’s Gross Domestic Product (GDP).

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Tourism