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The Standard Group Plc is a
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print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Every business book emphasises the importance of setting goals but how exactly should we set them? Setting business goals isn’t simply deciding on the things you’d like to accomplish and working towards them. Scientists say the brain believes that by setting goals, whether large or small, we are working towards a desirable outcome that is an essential part of our identity. Our brains then set up the conditions that drive us towards that goal because we always want to maintain that self-image.
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