Positive story telling as part of enhancing destination branding

Over time patriotism has been equated to the love of country mainly demonstrated through various ways such as the donning of national flag colours, ability to sing the national anthem, fluency in national languages and, to a good extent, an expression of endorsement of one’s country when an opportunity arises.

While this may suffice for purposes of identifying with one’s country, it is clear that globalisation has availed many opportunities that allow people to be global citizens, yet their original identity can still play a great role in positive storytelling for their countries.