'What do you know about us'? Five things an employer want to hear

When going for an interview, it’s no longer enough to know the vision and mission. While the ability to recite the vision and mission is used to show if you’ve done your research, the current employer wants to know if your values and goals align with the company’s vision. Moreover, according to experts in the HR department, the company wants to know if you have a grasp of the following five things. 

1. Products and Services

As a potential employee, you need to understand what the company deals with every day. You will have the upper hand if you know where the products are sold, the benefit of these products to the market, feedback from consumers about the product, cost of products and services, who are the competitors and how the company offers services differently from its competition. Most importantly, how will your input build value for the company in the offering of these products and services or improving sales? While this shows you’ve done your research, it also gives the employer a compelling reason why you’re the best fit for the company. You can get this information from the company website, social media pages, and even someone you know who uses the company’s products or services.