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I would tell my younger self to stop being an idiot

Regional Creative Director at Ogilvy Africa Brett Wild at his office in Nairobi. [Jonah Onyango, Standard]

My job is exciting because we make stuff every day, and no day ever looks the same. It is a problem-solution industry and we always come up with new ways of solving clients’ problems. My role entails helping with the expansion and direction of ideas. It is wonderful to be involved in the power of ideas, and it always excites me when the teams around me come up with great ones. It never gets boring.

In the morning, at 7am, I go to Java Coffee House, order a cup of coffee, go through my emails, start working on ideas, check what’s happening in the Africa region and see how I can help on various projects. Then I head to the office by 9am. From then, it is meetings. I review work with creative directors and give direction, and we also go through client presentations and briefings. Work is always coming and going  and I have to be in involved in both processes. I am most creative in the morning… certainly not in meetings.

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