The right bodies key to marketing Kenya

If your child is dancing clumsily, tell the child you are dancing clumsily. Don’t tell the child do as you please, my love. In the same vein, let me say we are marketing Kenya timidly. It is better that you hear it from a Kenyan than from a visitor or a stranger.

Why do I say so? First, it is because I cannot see you in the market. The number one market today, is the internet. We are basically not there. The Ministry of Tourism is asleep, as far as connectivity is concerned. One of the goals is to ‘promote modern and cost-effective uptake of e-tourism.’ I believe our catering and travel industry has gone a long way in adapting and adopting e-tourism. One just needs to go online and access the products and make the necessary connections without moving an inch, except to get a cup of coffee.