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Largest e-commerce firm in Africa grows with inspiration from Chinese platform

A staff of Jumia sorting products in the warehouse center. [Xinhua,Jumia]

The next minute after Halidu Ismail Obaje, a dispatch rider of Jumia, Africa's largest e-commerce firm, called a customer to deliver his order, he set out for the journey in the Ikeja neighborhood of Lagos, Nigeria's commercial hub.

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