Safaricom changes tack to remain top as the ground shifts

Safaricom Interim Chief Executive Officer Michael Joseph, with Safaricom Chief Customer Officer, Sylvia Mulinge (centre) and Beryl Okoth, a Safaricom staff during the telco’s 19th anniversary celebrations at Sarit Centre in Nairobi on Wednesday. [Wilberforce Okwiri, Standard]

“Absolutely not.”

That was the sharp response given by Safaricom’s Interim Chief Executive Michael Joseph when asked whether the leading telco’s renewed strategy was a reaction to market rivals gaining an edge.