Thai cave rescue mission offers lessons in crisis communication

The 12-member ‘Wild Boars’ football team and their coach rescued from a flooded cave pose with a drawing picture of Samarn Kunan, a former Thai navy diver who died working to rescue them at the Chiang Rai Prachanukroh Hospital. [File, Reuters]

The world watched with trepidation the treacherous cave rescue mission of Wild Boars football squad at the Tham Luang Cave in Thailand.

Sifting through the massive coverage with a communications professionals’ eye, there are many lessons to be learnt in crisis communication.