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Traders mint cash as World Cup fever pushes sales high

Fans at the Kutana KICC World Cup Festival

The memorable Russia 2018 FIFA World Cup ends on Sunday and despite the absence of national football team Harambee Stars, entrepreneurial Kenyans cashed in on the month-long extravaganza.

With fans gathered at social places – pubs, restaurants and even churches – to watch the spectacle unfold as 32 nations battled for the ultimate honour of being crowned world champions, established and satellite businesses took advantage to make gains in the prevailing harsh economic environment.

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