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Shoe maker Bata banks on fashion trends for growth

Bata Global Chief Marketing Officer Mr. Thomas Archer Bata during an interview with the Standard Newspaper.

Global shoe manufacturer Bata has shifted focus to the fashion industry as it seeks to grow its market share.

Chief Marketing Officer Thomas Archer Bata, the great-grandson of founder Tomáš Ba?a, said the firm was keen to cash in on new trends in the dynamic industry.

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