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Uproar over Uhuru campaign agency's election tricks

Alexander Nix, CEO of Cambridge Analytica arrives at the offices of Cambridge Analytica in central London, Britain, March 20, 2018. [Photo: Reuters]

A British election consultancy firm preyed on Kenyans' fear of ethnic violence and joblessness to help President Uhuru Kenyatta win the August 2017 poll.

According to a video secretly recorded and broadcast by Britain’s Channel 4 News on Monday, Cambridge Analytica (CA), a data analytics firm, deployed psychological manipulation to influence voters in both the 2013 and 2017 presidential elections.

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