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Colour and a person’s mind are inexplicably linked

The role of colour in brand

Colour and a person’s mind are inexplicably linked. Colour is an important aspect of human life that taps into our emotions in many ways; a blue sky defines an image of perfect weather, yellow captures the joy of sunshine and communicates happiness. 

Research has shown that the same relationship exists between colour and food. Colour can influence how much, how fast and how healthily one eats. Colour has a significant impact on how appealing or unappealing food appears to someone.

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