Is Jubilee's newly launched portal good for marketing?

President Uhuru Kenyatta, DP William Ruto, Wambui Kinoti, Irene Kalekye and Nick Otieno during the launch of the National Government Public Information Portal www.delivery.go.ke at KICC, Nairobi.

The recently launched Jubilee portal has generated politically oriented discussions. I see it as a marketing strategy for the advertiser. Marketing has 4Ps among them promotion, referring to communication used by marketers to provide information to raise awareness and not just generate sales but also create brand loyalty. The promotion process hinges on advertising.

A key aspect of entrepreneurship is innovation. In my opinion the portal is an innovative hence entrepreneurial way of advertising the achievements of the Jubilee government and here let credit be put where it belongs. I quickly add that all ads generally fit into one of three generic goals: to inform, persuade or remind customers.