5 common mistakes that kill start-ups – and how to avoid them

The idea of owning a business is one many — if not all — of us have given serious thought to. However, few manage to start and run successful business ventures.

According to the Kenya National Bureau of Statistics, 2.2 million micro and small enterprises closed in the five years to 2016. The reality is that more start-ups fail than succeed, particularly in the first year of business. A lot of the time, this can be chalked up to rookie mistakes. Here are some of the most common errors entrepreneurs make.