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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
New social media platforms have changed the way of life and consequently the way businesses do marketing and advertising.
In order to remain relevant, businesses have had to adapt to the trends that come with the new platforms. Some of the ways Social media has impacted marketing for organisations include:
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