While most Africans are battling the dark spots and other skin complications, Westerners are tackling the issue of skin wrinkles. The need for Africans to fix their skins has created a cosmetic market that has attracted multinationals.
With a population growth expected to hit 2.5 billion by 2050, according to the UN Habitant Report of 2015, Africa is indeed a gold mine for the cosmetic business.