Why affordable air transport matters for economic growth

The concept of low-cost carriers, or budget airlines, is a fairly recent phenomenon in Kenya. The concept has, however, gained popularity as more people seek faster, safer, reliable yet affordable modes of transport for leisure and business.

Air travel was once considered a preserve for the rich. The launch of low-cost carriers in the US in the 70s, however, debunked this notion. Today, low-cost carriers control an estimated 25 per cent of the global aviation market, according to the International Air Transport Association (IATA).