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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Urban legend has it that when tyre manufacturers Michelin wanted to boost their sales, they suffered a brain wave.
To sell more tyres, they reasoned, motorists had to drive longer and more frequently. So the Michelin brothers came up with the Michelina guide. The guide showed fancy places where one could dine out.
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