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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
NAIROBI: Whenever we hear of strategic plans, we only think of big organisations. Organisations use strategic plans to define their goals or direction. This helps them make decisions on allocating resources to pursue these goals.
Strategic plans help organisations keep on track and this is what has led to many of them being successful. Any organisation that falls along the way, probably never had a strategic plan.
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